Blog

Here you'll find my latest blog posts discussing hot topics within the influencer marketing industry.

For the past decade, much of brands’ influencer marketing output has been to collaborate with influencers in order to obtain new audiences.

An excerpt from my latest newsletter where we discuss the impact of COVID-19 on the influencer marketing industry.

This article focuses on why the current crisis is allowing relationships to be put back at the forefront of influencer marketing.

Is this the end of influencer marketing?
A question answered by industry experts
I've asked experts over at Deep Silver, Tagger & Sway Group to answer some important questions.

How to boost your influencer marketing strategy
Here you can read all about combining paid, earned and owned content to build a successful, always-on influencer marketing strategy.

There's something you need to know about influencer marketing
Psst! I’m gonna tell you a secret – give you a little piece of information that hopefully will help you navigate through the wild-wild-west of influencer marketing.

influencer marketing - more than just a smash & grab approach
This is a translated and (slightly) edited version of an interview that appeared on Marketingfacts.nl