Headlines

• Why Is Influencer Marketing Such A Big Deal Right Now?
  I love these positive articles, it's always helpful to have one of these on hand when you're trying to convince people that influencer marketing is in fact not dying.
• Blockchain-based influencer marketing platform Raiinmaker rolls out beta
  “We’ve created a truly unique way to let consumers take their passion for products and projects and communicate them to followers in a way that is actually monetizable for them, as well as very scalable and measurable for brands,” said Jonel Cordero, co-founder and chief operating officer of Raiinmaker.
• The American Influencer Council Launched On The Social Media Day
  "The American Influencer Council, Inc. (AIC) is a newly formed not-for-profit membership trade association created by influencers for influencers. The trade association is dedicated to sustaining the integrity, viability and growth of the U.S. influencer marketing industry in a globally connected world."
• How Can Influencers Stay Relevant Amid Global Concerns?
  “Now consumers want fashion influencers to get more real. Messier. Less dressed up. Relatable. No more highly stylized urban fashion shots against edgy concrete walls. More self-deprecating. Letting flaws be visible, with moments of un-orchestrated chaos unveiled. Savvy fashion influencers have responded in kind, with more content created at home: from kitchens to porches to family rooms and backyards.”
• L’Oréal Group bets on livestream shopping in North America
  The beauty industry is moving fast to incorporate shoppable livestreaming into U.S. e-commerce with the onset of Covid-19. But as Instagram Live currently does not have shopping capabilities, brands have been turning to other platforms to integrate shopping links into their livestreams to connect content and commerce.
• IZEA Begins Sending Creators Early Access Codes for Shake™
  The access codes allow recipients to establish their Creator profile and begin generating their first “Shake” listings in the platform. Shakes are submitted for review and curated by IZEA before they will be listed for buyers to purchase. Shake is a new online marketplace that allows creators to offer their services, delivered digitally, for a self-determined price. Influencers, photographers, writers, podcasters, and more can use IZEA Shake to collaborate and transact with marketers and individual buyers.
• Facebook Expands Creator Monetization Program, Adds New Analytics Tools and Ad Options
  With the increased shift to online video consumption, Facebook has been looking into new ways to help creators generate more revenue, in order to both keep them posting more regularly, and to provide an alternative source of revenue for musicians and other artists that have lost out due to COVID-19. These tools address some key elements, while the improved analytics will help guide your process in creating more effective, engaging content.
• TikTok May Lose Up To $6 Billion As Result Of India Ban; Users Urged To Delete App
  According to Chinese state-controlled media reports, TikTok owner ByteDance has invested more than $1 billion to build its vast Indian user base, and now faces losses of as much as $6 billion, as hundreds of millions of users are cut off.